EZ Marketing Tool

The Ultimate Easy To Use Marketing Tool

This blog focuses on using your blog as your EASY marketing tool.

Why are blogs THE EZ Marketing Tool?


For a long time, info gurus have been "selling" you on the value of a web site. And it's true. A frequently updated, information packed web site is THE most effective marketing tool available. It's your 24/7/365 online sales force that never sleeps, eats or lies on expense reports!

Over the past decade, I've literally created HUNDREDS of web sites for boot strapping entrepreneurs and the biggest problem with a traditional web site is that most "mere mortals" can't update their web site easily.

Old, stale content is no way to drive business and make money and the BLOG format solves that problem for most business owners. As a matter of fact, the BLOG format solves a LOT more web site "issues" than just ease of use by the web site owner! Blogs are BELOVED by the search engines and their nature makes developing inbound links easy as well.

Overall, BLOGS are the ultimate Easy Marketing Tool. Especially powerful are Wordpress self hosted blogs! This blog will cover how to use YOUR BLOG as your most powerful marketing tool.

Oh, there is one SERIOUS downside to using a Self Hosted Wordpress Blog. UPDATES TO THE SOFTWARE!!! If you don't keep your Wordpress blog current on it's version of Wordpress, you can expose your site to serious security issues. EZ Marketing Tool offers the solution. Our EZ Web Sites are simply self hosted Wordpress blogs. Included in your monthly hosting fee is our service which keeps your Wordpress software current.

EZ Marketing Tool

Why Are Blogs Better Than Websites?


Blogs are better than traditional 'static" websites because:

  1. Blogs make it easy to update content. 
    Fresh, relevant content is the KEY to a successful web presence.
  2. Blogs are "search engine friendly" (at least, the ones we will set up are). 
    Time and time again, our clients, who are NOT search engine experts, find their articles get great SERPS on important keywords for their business without any extra effort.
  3. Blogs make it easy to trade links with other sites.
  4. Blogs make it easy to create LOADS of content without a huge investment of time or money.

Learn more about the websites (which are really just blogs) that we offer.

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Are All Blogs Created Equal?


Blogs are great. You've probably heard the "hype"...that blogs are easy to use and highly effective.


Unfortunately, when it comes to the question, "Are all blogs created equal?" the answer is "no"... all blogs are NOT created equal.


Certain types of blogs get an unfair advantage when it comes to getting indexed by the search engines. 


Certain types of blogs get an unfair advantage when it comes to getting reciprocal links (known as "trackbacks") from other blogs.


Certain types of blogs get an unfair advantage when it comes to getting to the top of the SERPS.


If you want to "play fair"... then sign up with the other guys.  If you want to win, you'll want this.


EZ Marketing Tool

Are Blogs Marketing Magic?


The business owner who has been doing "everything" right with a "traditional" website may be tempted to think that a blog really is the secret ingredient to creating marketing magic. 


The additional traffic and attention a blog can attract play a BIG role in this creating this belief.


However, if your marketing message isn't tightly targeted and your sales pitch highly honed, then the additional traffic and attention your blog can generate will not make an impact on the bottom line.


Blogs enable to you tweak your marketing message. Instead of hiring a web programmer to update your code, YOU can change your blog's message at any time!


Get your Easy Marketing Tool now!